About Primacy TV

Primacy TV is a national network of video display screens found in Primacy Medical Clinic waiting rooms, providing health information to patients as they wait for their doctors.

The Primacy TV program focuses on disease management and prevention, health tips, new clinical research and other information of interest to healthy Canadians.

Studies have shown that patient wait times range from approximately 20 to 60 minutes. During this time, patients may become bored and even frustrated if they have little to do while they wait. Primacy TV responds to this need by providing them with engaging, relevant and interesting information regarding health, nutrition and lifestyle.

Our content is physician-reviewed and includes a number of reputable content partners.

The benefits of being part of Primacy TV include:

Great demographics – A unique target group in an uncluttered and focused environment.
Strategic location – Located at point-of-purchase in a high-traffic, retail environment.
Format – High-impact visuals attract and keep viewers’ attention.
Trust – Editorial content is supported by the College of Family Physicians of Canada, who view it as a valuable patient educational tool within family medical practices across Canada.
Cost effective - Gain credible return on your investment.
Geographical targeting – advertisers may choose specific locations, regions, or a nation-wide reach for their promotional campaigns.
Coverage – More than 60 healthcare locations and still growing.
Viewer recall – Shown to be as good as or better than traditional print, radio or TV.

If you would like to communicate with your target market and create an exciting and attention-grabbing way to get your message heard, contact us today!