Great question! I could write a book on this..... First, go slow! Injuries from running are very, very common and mostly from over-doing it. Running is one the most rewarding things anyone can do for fun and exercise. If you plan to get into running you absolutely need the best running shoe FOR YOU, regardless of brand.
The most important things to consider when buying running shoes are:
I wear orthotics for everything except running and walking for exercise. I don't suggest that you need orthotics just because you want to take up jogging, not everyone needs orthotics. Once you have the correct footwear sorted and If you take it slowly, build up your strength and stamina and don't over-do it you can be virtually injury free as a runner.
Tom Lemke has been making custom footwear for Canadians for over 30 years.
Tom became a Certified Pedorthic Master Craftsman in 1996, and a few years later in 2003 he started his own orthopedic, orthotic and pedorthic practice: The Foot Lab. Located in Edmonton, Alberta, The Foot Lab serves clients from Grande Prairie to Nova Scotia and beyond. Check out our website http://www.footlab.ca/
Our Certified Pedorthic Master Craftsman will create custom-made shoes, inserts, insoles and/or footwear modification to help you: