Fresh content is a strong indicator of content accuracy. On the other hand, content that has not been updated in a long time ("stale" content) is often interpreted by search engines as less likely to be accurate. Therefore, it is reasonable to expect that search engines will rank fresh content higher than stale content.
The above statements apply not only to your website, but to your entire online footprint. It's not surprising that maintaining fresh content on high-authority directory sites will also boost your local search rank.
This includes updating or adding:
As we've discussed in other articles, getting your business listed on multiple high-authority websites is a great way to attract new customers via local search and increase your revenue. Remember, winning in local search does not necessarily mean getting the most clicks to your website, but getting search-traffic to your business information from a variety of credible sources online.
In fact, you may win in local search and not get the most clicks to your website. All you should care about is getting potential customers to call and visit your business when they perform a local online search.
Until next time, if you have any questions or would like a free local search report for your business Give us a call 877 310 1426 or email info@healthLocal.ca
Or read more about how content helps build a strong online footprint
HealthLocal.ca is an online community of over 90,000 Canadian Health Professionals. Our website specifically provides a platform for health professionals to be connected to Canadians in their local area. Our team works towards creating a user-friendly interface which allows customization and adding original content to be seen by all customers. By combining all Canadian health businesses together on one website, HealthLocal.ca establishes a significant Canadian online health presence with size, clout and an easy-to-use system to manage content to maximize your online presence.
We also offer Canadian health pro's a cost-effective way to have their business stand out online.