Picture this! Imagine what happens when local customers in your area searches for services or products you offer. They will most likely encounter a list of suggested results from Google. Which business are they most likely to choose?
According to a recent study, 60 per cent of consumers said they were more likely to contact a business if their search result listing included an good image. This means that if you want to win more local customers, you should include high-quality images that showcases your services, products and your brand when you build your online footprint.
For many local searches (e.g., mobile, map), Google will display a window on the left with a picture next to each business. These images often vary in quality.
It should come as no surprise that businesses with good-quality images representing their services or products or their staff tend to get more clicks than those with stock images or poor-quality images.
Align your Photos to your Keyword Strategy
In recent articles, we’ve discussed the importance of strategically using keywords to describe your services and products. The same applies to your use of images. Try to use original photographs from your business (e.g., clinic exterior and interior, professional staff, etc.). By adding your images from your business, you can showcase your products and services to people who are looking for what you offer.
Use descriptive names that contain your keywords for your pictures when saving them. (i.e., instead the name your camera automatically assigns).
Google determines which photo will be shown based on a number of factors, like how well the photo represents the services or products the business offers. There are significant SEO benefits to using images to build your online footprint as businesses with high quality images perform better in local search rankings.
If you would like to know how your business shows up locally online Give us a call 877 310 1426 or email [email protected]
Or, read more informative articles about how to have a powerful online foot print.